How we attract candidates

CWJobs has a dedicated in-house marketing team which promotes the site to IT candidates, to ensure we attract the right jobseekers for your vacancies on CWJobs.

Concentrating our efforts on high return campaigns, we employ search engine optimisation (SEO) and search engine marketing (SEM) specialists. These search engine experts research the keywords jobseekers use to search for jobs and ensure we appear within search engines’ organic listings and paid sponsored links when they do.

Targeted online and offline advertising campaigns on mainstream and IT specific websites and within key industry press also serve to be an effective way to reach your target audience. This, coupled with brand awareness and publicity campaigns we run throughout the year, ensures CWJobs is front of mind when IT experts are jobseeking. Recent initiatives include Google ‘getitornot’, ITJOBLOG.co.uk, MySkillsCloud.co.uk and World's first augmented reality CV.

We work in partnership and advertise with many IT-specific industry bodies and content rich sites so that your jobs have the widest possible targeted coverage. Similarly, we advertise our CV upload facility and acquire targeted and current CVs from partner sites to maintain the quality and reach of our comprehensive CV database.

Our jobseekers are also encouraged to search and apply for jobs on CWJobs through a sophisticated communications strategy offering variety of options for staying abreast of the latest IT job listings including daily email alerts, RSS feeds and email newsletters.

To find out more about our marketing strategy and see some examples of our recent marketing initiatives, download our marketing summary or check out our recent IT skills campaign to highlight and attract attention to the issues surrounding IT skills supply and demand in the current economic climate.