A good job advertisement will contain a clear job title which also explains the nature of employer involved. For example a 'Web Developer – Telecommunications' is more informative and appealing to jobseekers than a simple 'Developer' title. Make sure the sector you select when posting your advertisement also accurately reflects the job role – this will help attract the most experienced, specialised candidates to your role.
Examples of sectors are Telecommunications, Banking and Finance, and Public Sector. Selecting an accurate salary band will help ensure the right seniority of applicant. Finally, ensure that benefits and other positive aspects of the job role and employer are included in the job description. A clear description of a great working environment, or perhaps an enriched training and development programme, can help 'sell' your vacancy to the very best candidates in the market.